Post-MBA, I intend to lead and innovate in the global luxury and fashion sectors, working with renowned brands to promote sustainable practices and market growth. My ultimate goal is to establish VARVANIC into a brand that flawlessly blends creativity, heritage, and innovation. In addition, I intend to build on my success with Haze Craze, which established operations overseas, by reintroducing the business with a refined approach fit with modern consumer needs.

By combining my MBA experience and industry expertise, I seek to leave a lasting impact on the luxury goods sector and inspire future entrepreneurs to innovate responsibly.

My entrepreneurial journey with Haze Craze and VARVANIC, combined with my professional roles in the fashion and cosmetics industries, has strengthened my passion for luxury goods and global markets. Pursuing an MBA at the University of Birmingham is the ideal next step to refine my leadership and strategic thinking skills.

The program’s focus on innovation and sustainability aligns perfectly with my aspirations of scaling my ventures into globally recognized brands. Additionally, it will provide me with the resources I need to navigate emerging trends, generate transformative growth in the luxury sector, and promote ethical business practices.

I bring a distinctive combination of entrepreneurial achievements and professional experience in the fashion, cosmetics, and luxury sectors. My professional career includes managing merchandising for high-end companies like Ralph Lauren, Michael Kors and Tory Burch where I gained experience in customer-centric innovation, market dynamics, and product planning. I oversaw product development in the cosmetics industry, promoting successful launches and increasing operational effectiveness.

As co-founder of Haze Craze, a premium vape e-liquid company, I scaled operations to the Democratic Republic of Congo and Florida. Currently, I lead VARVANIC, a luxury brand rooted in craftsmanship, offering premium leather goods.