A brief history of your career since leaving the University of Birmingham

I joined as a trainee manager of Nestle in Malaysia; here started my career in Professional Branding Marketing for the consumer goods industry.

Skills and knowledge from your postgraduate degree have you used in your career so far

I am constantly thinking strategically, for better business planning.

Main work activities in your current role

Business planning, communication, and marketing campaign creation for attracting consumers.

A typical day in your job

My typical job consists of understanding consumer wants and needs.

Main challenges in your role

It’s no easy task cutting through the prolific marketing of the present to grab customer attention in a way that will lead to a purchase.

Why did this type of work appeal to you?

I like keeping up with the accelerating trends of the industry.

Advice for students looking to enter this area of work?

Stay curious and apply what you have studied to your daily job.